★★★★★ FOR WOMEN 35+ WHO WORK HARD BUT DON'T HAVE THE RESULTS TO SHOW FOR IT
Stop training like you're 20. Your body changed. Your plan should too.
It's not your effort. You're still training for the body you had at 20. The Alpha Shift rebuilds your training, nutrition and recovery around your hormones, metabolism and life stage, so the work finally shows.
WarriorBabe is a life changer for me!! I get to eat actual food that I love, and have fun while getting stronger in my strength training.
Mary Jackson
“WarriorBabe has been a game changer! My coach sets me up for success by listening to my concerns and the obstacles I face, then thoughtfully talks me through practical solutions.”
Mary Jackson
[NUMBER]+ women coached since 2011
Watch this before you do another workout
Why women over 35 stop seeing results, and what we do instead
15+ YEARS
Accredited coaches, mentored by Rob
1 SYSTEM
The Alpha Shift, built for women 35+
The real reason it's not working
YOU'RE NOT BROKEN. YOU'RE RUNNING AN OUTDATED PLAN.
Somewhere after 35, the rules changed. Your hormones shifted. Your metabolism changed. Maybe you had babies. Maybe perimenopause has started.
But your training stayed the same. So you did what you were told: more cardio, fewer calories, push harder. And your body dug its heels in.
You don't need to work harder. You need a plan built for the body you have now.
Introducing
THE ALPHA SHIFT: FOUR TOOLS, ONE RESULT YOU CAN SEE
01
Hormone Alignment
Your training adapts to your cycle and life stage, from postnatal to perimenopause. No more forcing a 20-year-old's programme onto a 35+ body.
02
Intent-Driven Programming
Every session is built to change how you look, not how many calories you burn. You lift for shape and definition, not exhaustion.
03
The Metabolic Rebuilde
Most women who come to us are under-eating. We fuel your training properly so your body has what it needs to build muscle and lose fat.
04
The Recovery Reset
Sleep, stress and recovery matter more after 35. We build them into your plan, so you keep progressing instead of burning out.
Introducing
THE ALPHA SHIFT: FOUR TOOLS, ONE RESULT YOU CAN SEE
01
Hormone Alignment
Your training adapts to your cycle and life stage, from postnatal to perimenopause. No more forcing a 20-year-old's programme onto a 35+ body.
02
Intent-Driven Programming
Every session is built to change how you look, not how many calories you burn. You lift for shape and definition, not exhaustion.
03
The Metabolic Rebuilde
Most women who come to us are under-eating. We fuel your training properly so your body has what it needs to build muscle and lose fat.
04
The Recovery Reset
Sleep, stress and recovery matter more after 35. We build them into your plan, so you keep progressing instead of burning out.
See how The Alpha Shift works
Real clients. Real change.
They thought it was too late, too
In their words
4.9 RATING FROM VERIFIED CLIENTS
Down a whole 20kg since working with the team at Alpha physique not to mention maintaining my weight. So grateful for all of the knowledge I have gained and the support I have received.
After following these guys on socials for a long time, I signed up with Alpha Physique with a goal to lose weight before my 50th birthday. I have been with them now for just over 3 months and have hit my goal weight! In the past I had signed up to so many online coaches and challenges but never stuck to it, they were all a one size fits all program and so hard to stick to with no support. That’s what sets Alpha apart from the others. From my meal plans to my workouts they are all customised specifically to me and they really know their stuff. My coach has been nothing short of amazing, he celebrates even the small wins with me and completely supportive if I’ve had a bad day or week and most importantly keeps me on track and motivated with my weekly check-ins. Although I’ve reached my goal weight I’m excited to continue training with them for the next steps. I can’t recommend them highly enough.
The trainers all really care about their clients I've faced some personal road blocks between injuries and financial distress, they have all been accommodating and considerate. They push me outside my comfort zone and I'm grateful that they do.
Picture this
You catch your reflection and finally see the work.
Your clothes fit the way you want them to. You're lifting more than you did at 25. You know exactly how to train and eat for your body, and you never have to start over on a Monday again.
Picture this
You catch your reflection and finally see the work.
Your clothes fit the way you want them to. You're lifting more than you did at 25. You know exactly how to train and eat for your body, and you never have to start over on a Monday again.
Meet the founders
Rob & Rhia
Rob
Co-founder & Head Coach · Creator of The Alpha Shift
Rob built The Alpha Shift after years of watching hard-working women get nowhere on programmes that were never designed for them. He personally trains and mentors every coach on the team, and runs the weekly live workshops. [ADD ROB'S CREDENTIALS]
Rhia Edwards
Co-founder · 3× Pro Bikini Athletic Champion
Rhia is an active pro competitor and posing coach. She knows what it takes to build a physique, and she leads the brand and community that keep Alpha Physique clients showing up.
Every single week
MOST PROGRAMS SEND A PDF AND DISAPPEAR. WE GO LIVE.
Bring your questions, form checks and sticking points straight to Rob in his weekly live workshop. Your coach runs your plan day to day. Rob makes sure it's the right one.
The coaching team
Trained by Rob. Obsessed with your results.
Meet all coaches
GABBY
[Role / speciality]
JESS
[Role / speciality]
ZAC
[Role / speciality]
[COACH NAME 4]
[Role / speciality]
How it works
Four steps to your first check-in
Start your journey with Alpha Shift, from your initial application to personalised coaching and a training plan designed around your goals.
1
Apply
Tell us how you train now and what you want to change.
2
Strategy call
We find what's holding you back and recommend the right programme.
3
Coach match
You're matched with a coach and get your Alpha Shift plan.
4
Onboarding
Weekly check-ins with your coach, plus Rob live every week.
How it works
Four steps to your first check-in
Meet all coaches
1
Apply
Tell us how you train now and what you want to change.
2
Strategy call
We find what's holding you back and recommend the right programme.
3
Meet your coach
You're matched with a coach and get your Alpha Shift plan.
4
Check in & adjust
Weekly check-ins with your coach, plus Rob live every week.
Questions
I already train. Is this for me?
That's exactly who it's for. Alpha Physique is built for women over 35 who are consistent in the gym but not seeing it in the mirror.
I'm postnatal or going through perimenopause. Can I still do this?
Yes, and Hormone-Matched Training is built for exactly that. Postnatal clients start once cleared by their doctor or women's health physio. We're coaches, not doctors, so we work alongside your healthcare team.
Will I work with Rob?
Your day-to-day coach is trained and mentored by Rob, and you'll see Rob live every week in the workshops. 1:1 coaching with Rob is available for competition prep.
How long are the programmes?
12 weeks or 6 months. If you've trained for years without visible change, we recommend 6 months. Your body needs time to respond, and we'd rather you get results than a quick fix.
What if I don't get results?
You're covered by The Alpha Results Guarantee. Do the work, and if you haven't seen measurable progress by the end of your programme, we keep coaching you at no extra cost until you do.
Do I need a gym?
[ANSWER]
Can you coach me for a bikini competition?
Yes. Prep is coached directly by Rob, with posing guidance from Rhia. Places are limited.
If you don't see results, we keep working until you do.
Follow your plan and complete your check-ins. If you haven't seen measurable progress by the end of your programme, your coach keeps working with you at no extra cost until you do.
[CONFIRM TERMS]
You've got the discipline. Let us give you the plan.
Apply in a few minutes. If we're a fit, we'll book your strategy call and show you exactly what The Alpha Shift looks like for your body.