Your hormones changed. Your metabolism changed. Your life changed. Here's the exact system we use to turn your effort into a body that finally reflects it.
You're not a beginner. You're not lazy. You're a woman over 30 who has been doing the work for years, and you're quietly starting to wonder if this is just how your body is now.
It isn't. You've been given a plan for a body you no longer have.
You train 4–5 days a week and look the same as you did last year.
Your body changed after kids and the old approach just doesn't fit anymore.
Fat sits in new places, recovery takes longer and your energy is all over the place.
Your sleep, mood or cycle has started changing, and nobody has adjusted your 1plan.
You've cut calories and added cardio, and all you feel is flat and frustrated.
Your body after 30 needs a different plan.

Hormonal shifts change how you recover, where you store fat and how you respond to training. Your programme should reflect that.
Muscle is what changes your shape.

Cardio has its place. But muscle gets harder to keep after 30, and structured strength training is what creates definition.
Your body needs fuel, not restriction.

Your body needs enough fuel to train hard and build muscle. Starving it gets you tired, not toned.
Recovery is where results are made.

Sleep, stress and your cycle affect recovery more after 35. Ignore them and you burn out. Plan for them and you progress.
Developed by Rob over 15 years of coaching women, and delivered by coaches he has trained himself. This is what makes Alpha Physique different from every programme you've tried.
Hormone Alignment Protocols
Your plan is built around your cycle and life stage, not a generic template.
Intensity and volume matched to your cycle and energy
Postnatal progressions once you're cleared to train
Adjustments for perimenopause changes in sleep and recovery

Intent-Driven Programming
Every session has one job: change how your body looks.
Strength training designed for shape and definition
Progressive overload so you keep getting stronger
Less time wasted on sessions that just make you tired

The Metabolic Rebuild
We stop the cycle of eating less and getting nowhere.
Nutrition targets set for your body, training and goal
Enough protein to build and keep muscle
Real food you enjoy, adjusted as you progress

The Recovery Reset
Recovery is treated as part of the plan, not an afterthought.
Sleep, stress and energy tracked in your check-ins
Training adjusted when life gets heavy, not abandoned
A maintenance phase so your results stick

You've trained for years and your body has stopped responding. We rebuild your plan from the ground up for the body you have now.
Rebuild after pregnancy with a progression that respects your recovery, core and pelvic floor. We start once you're cleared by your doctor or women's health physio.
Keep progressing through the transition, with training and nutrition adjusted for changes in sleep, energy, recovery and body composition.
We're coaches, not doctors. For medical concerns, we work alongside your GP or specialist.


No more guessing on your own. Your coach is trained and mentored by Rob, knows your body and your life stage, and adjusts your plan every single week.
Weekly check-ins reviewing progress, photos and how you feel
Plan adjustments the moment something stalls
Direct messaging with your coach and a response within 24 hours.


Most programmes give you a recording and a FAQ. You get the head coach, live, every week. Bring anything: form, food, hormones, motivation.
Live Q&A with Rob & Rhia every Thursday
Form checks and technique breakdowns
Recordings available if you can't make it live




A programme written for your body, your cycle and your life stage, using Shape-First Programming so every session changes how you look.
3-5 sessions a week, built around your schedule
Exercise video demos for every movement
Gym or home options
Pregnancy, postnatal and perimenopause adjustments built in


No crash diets and no food you hate. Nutrition that fuels your training so your body can build muscle and lose fat.
Personalised targets for your body and goal
Protein-first approach to build and keep muscle
Flexible structure built around food you enjoy
Adjusted by your coach as you progress




After 30, recovery decides whether you progress or burn out. We track it, plan for it and make sure your results last.
Sleep, stress and energy reviewed in every check-in
Training adjusted when life gets heavy
A maintenance phase so you never hit a cliff


Everything in one place, and a group of women over 30 doing the same work alongside you.
Our own custom app with workouts, nutrition and check-ins in one place
Private group for Alpha Physique clients
Education, encouragement, support & accountability all under one roof.



You've been let down by programmes before. Not this time. Follow your plan and complete your check-ins, and if you haven't seen measurable progress by the end of your program, your coach keeps working with you at no extra cost until you do.
You walk into the gym knowing exactly what to do. You eat without guilt or guesswork. You stop restarting every Monday, because for the first time your plan was built for you.
A busy mum who built her dream physique while running a business and raising a family.
She never lacked the discipline. She just needed a program that took her training to the next level.
Not her first time being coached, but finally, a coaching experience that feels different.
Our 12-week program covers the first two phases to ensure you are fully integrated into the program and seeng visible changes.
Start your journey with Alpha Physique, from your initial application to personalised coaching and a training plan designed around your goals.
Most programmes are built for a 20-something body. The Alpha Shift is built around your hormones, metabolism and life stage, adjusted weekly by your coach, with Rob live every week to make sure it's the right plan.
Yes, and Hormone-Matched Training is built for exactly that. Postnatal clients start once cleared by their doctor or women's health physio. We're coaches, not doctors, so we work alongside your healthcare team.
You finish with a maintenance plan and the know-how to keep going. You can also continue coaching if you'd like to. [CONFIRM continuation offer]
You're covered by The Alpha Results Guarantee. Do the work, and if you haven't seen measurable progress by the end of your programme, we keep coaching you at no extra cost until you do.
It depends on the programme that fits your goal. We go through your options and payment plans on your strategy call.
Your day-to-day coach is trained and mentored by Rob, and you'll see Rob live every week in the workshops. 1:1 coaching with Rob is available for competition prep.
You've already proven you'll do the work. Apply in a few minutes, and if we're a fit, we'll show you exactly what The Alpha Shift looks like for your body.