★★★★★ About Alpha Physique
Built for the woman who never quits.
For 15 years we've coached women who show up, do the work and deserve to see it. Today we focus on the women the fitness industry forgot: women over 35.
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Our mission?
Make sure no hard-working woman trains in the dark again.
We kept meeting the same woman. Consistent. Disciplined. Over 35. Doing everything she'd been told, and getting nothing back.
She didn't need motivation. She needed a plan that respected her hormones, her metabolism and her life stage, and a coach who would keep adjusting it until it worked.
So that's what we built. We call it The Alpha Shift.
The founders
A coach and a champion, on the same mission
Co-founder & Head Coach
Rob
Rob
Rob is the coaching brain behind Alpha Physique and the creator of The Alpha Shift. Over 15 years he's watched too many disciplined women stall on programmes that were never built for them, so he built one that was.
Today he trains and mentors every coach on the team, runs the weekly live workshops and personally coaches competitors through prep. [ADD ROB'S CREDENTIALS AND STORY]
Co-founder · 3× Pro Bikini Athletic Champion
Rhia Edwards
Rhia is an active pro competitor, posing coach and the face of Alpha Physique. She knows exactly what it takes to build a physique, because she does it on stage.
She leads the brand, the community and the partnerships behind Alpha Physique, and makes sure every client feels seen, supported and proud of what she's building. [ADD RHIA'S STORY IN HER WORDS]
Transformations
Same discipline. Finally, a different body.
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Our vision
A world where OVER 30 is the start of a woman's strongest era, not the end of her results.
How we coach
The four mechanisms of The Alpha Shift
01
Hormone-Matched Training
Built around your cycle and life stage.
02
Shape-First Programming
Every session changes how you look.
03
The Metabolic Rebuild
Fuel to build muscle and lose fat.
04
The Recovery Reset
Recovery planned in, so you never burn out.
Our story
15 years in the making
2011
Alpha Physique is born
[How it started: e.g. Rob coaching his first clients on the Gold Coast]
[YEAR]
Going online
[When coaching moved online and started reaching women everywhere]
[YEAR]
Rhia turns pro
[Rhia's pro card and three Pro Bikini Athletic titles]
[YEAR]
Building the team
[First coaches hired and trained under Rob]
[YEAR]
A new home in Dubai
[CONFIRM you want this public: Alpha Physique moves its base to Dubai and keeps coaching women worldwide]
2026
The Alpha Shift
15 years of coaching distilled into one method for women over 35.
What we stand for
No fluff. No shortcuts. No giving up on you.
Meet all coaches
Results over hype
No quick fixes, no detox teas. Just a method that works and the proof to back it.
Built for her body
Every plan starts with her hormones, life stage and goals, never a template.
Honest coaching
We tell you what you need to hear, and we work alongside your doctor when it matters.
We don't quit on you
Backed by The Alpha Results Guarantee. If you do the work, we keep going until you see it.
The team
The people behind your results
ROB
Head Coach
RHIA
Marketing Head
GABBY
Coach
JESS
Coach
ZAC
Coach
KRYSTELLE
Client Advisor
AKASH
Customer Support
HAYLEY
Customer Support
JENNY
Social Media
Ready to become our next success story?
Apply in a few minutes. If we're a fit, we'll show you exactly what The Alpha Shift looks like for your body.
Careers
Want to coach with us?
We're always looking for coaches who care about results as much as we do.