★★★★★ 4.9 Star verified reviews | 5100 womens lives changed

Here's exactly how we turn your effort into results you can see.

Your hormones changed. Your metabolism changed. Your life changed. Here's the exact system we use to turn your effort into a body that finally reflects it.

Be honest. Does this sound like you?

YOU DO EVERYTHING RIGHT.

YOUR BODY HASN'T CHANGED.

You're not a beginner. You're not lazy. You're a woman over 30 who has been doing the work for years, and you're quietly starting to wonder if this is just how your body is now.

It isn't. You've been given a plan for a body you no longer have.

You train 4–5 days a week and look the same as you did last year.

Your body changed after kids and the old approach just doesn't fit anymore.

Fat sits in new places, recovery takes longer and your energy is all over the place.

Your sleep, mood or cycle has started changing, and nobody has adjusted your 1plan.

You've cut calories and added cardio, and all you feel is flat and frustrated.

4.9 / 5 FROM VERIFIED CLIENTS

She was stuck too.

Then she made the shift.

What every woman over 35 should know

The advice that got you here won't get you there

You were told: train like you did at 20

Your body after 30 needs a different plan.

Hormonal shifts change how you recover, where you store fat and how you respond to training. Your programme should reflect that.

You were told: more cardio

Muscle is what changes your shape.

Cardio has its place. But muscle gets harder to keep after 30, and structured strength training is what creates definition.

You were told: eat less

Your body needs fuel, not restriction.

Your body needs enough fuel to train hard and build muscle. Starving it gets you tired, not toned.

You were told: push through

Recovery is where results are made.

Sleep, stress and your cycle affect recovery more after 35. Ignore them and you burn out. Plan for them and you progress.

The Alpha Shift

Four shifts built for the 30+ female body

Developed by Rob over 15 years of coaching women, and delivered by coaches he has trained himself. This is what makes Alpha Physique different from every programme you've tried.

01

Hormone Alignment Protocols

Your plan is built around your cycle and life stage, not a generic template.

  • Intensity and volume matched to your cycle and energy

  • Postnatal progressions once you're cleared to train

  • Adjustments for perimenopause changes in sleep and recovery

02

Intent-Driven Programming

Every session has one job: change how your body looks.

  • Strength training designed for shape and definition

  • Progressive overload so you keep getting stronger

  • Less time wasted on sessions that just make you tired

03

The Metabolic Rebuild

We stop the cycle of eating less and getting nowhere.

  • Nutrition targets set for your body, training and goal

  • Enough protein to build and keep muscle

  • Real food you enjoy, adjusted as you progress

04

The Recovery Reset

Recovery is treated as part of the plan, not an afterthought.

  • Sleep, stress and energy tracked in your check-ins

  • Training adjusted when life gets heavy, not abandoned

  • A maintenance phase so your results stick

Wherever you are right now

Your plan starts with where your body is today

30+ and stuck

You've trained for years and your body has stopped responding. We rebuild your plan from the ground up for the body you have now.

Postnatal

Rebuild after pregnancy with a progression that respects your recovery, core and pelvic floor. We start once you're cleared by your doctor or women's health physio.

Perimenopause

Keep progressing through the transition, with training and nutrition adjusted for changes in sleep, energy, recovery and body composition.

We're coaches, not doctors. For medical concerns, we work alongside your GP or specialist.

What you get

Everything you need. Nothing you don't.

01 · Personal coaching

Your dedicated coach

No more guessing on your own. Your coach is trained and mentored by Rob, knows your body and your life stage, and adjusts your plan every single week.

  • Weekly check-ins reviewing progress, photos and how you feel

  • Plan adjustments the moment something stalls

  • Direct messaging with your coach and a response within 24 hours.

02 · Only at Alpha Physique

Weekly live workshops with Rob

Most programmes give you a recording and a FAQ. You get the head coach, live, every week. Bring anything: form, food, hormones, motivation.

  • Live Q&A with Rob & Rhia every Thursday

  • Form checks and technique breakdowns

  • Recordings available if you can't make it live

03 · Training

Your Hormone-Matched training plan

A programme written for your body, your cycle and your life stage, using Shape-First Programming so every session changes how you look.

  • 3-5 sessions a week, built around your schedule

  • Exercise video demos for every movement

  • Gym or home options

  • Pregnancy, postnatal and perimenopause adjustments built in

04 · Nutrition

The Metabolic Rebuild nutrition plan

No crash diets and no food you hate. Nutrition that fuels your training so your body can build muscle and lose fat.

  • Personalised targets for your body and goal

  • Protein-first approach to build and keep muscle

  • Flexible structure built around food you enjoy

  • Adjusted by your coach as you progress

05 · Recovery & results

The Recovery Reset

After 30, recovery decides whether you progress or burn out. We track it, plan for it and make sure your results last.

  • Sleep, stress and energy reviewed in every check-in

  • Training adjusted when life gets heavy

  • A maintenance phase so you never hit a cliff

06 · Support

APP & COMMUNITY

Everything in one place, and a group of women over 30 doing the same work alongside you.

  • Our own custom app with workouts, nutrition and check-ins in one place

  • Private group for Alpha Physique clients

  • Education, encouragement, support & accountability all under one roof.

if we could wave a magic wand...

Stronger than you were at 20. And you can see it.

You walk into the gym knowing exactly what to do. You eat without guilt or guesswork. You stop restarting every Monday, because for the first time your plan was built for you.

Hear it from them

Priscille

A busy mum who built her dream physique while running a business and raising a family.

Dana

She never lacked the discipline. She just needed a program that took her training to the next level.

Kate

Not her first time being coached, but finally, a coaching experience that feels different.

Your 12 week journey Getting started

What the next 12 weeks look like

Our 12-week program covers the first two phases to ensure you are fully integrated into the program and seeng visible changes.

Weeks 1–2

Reset

Full assessment, then your Hormone-Matched plan and Metabolic Rebuild begin.

Weeks 2-6

Built

Shape-First Programming ramps up and the first visible changes show.

Weeks 6–8

Refine

Mid-point strategy review, signed off by Rob, and a new phase plan.

Weeks 10–12

Own it

The Recovery Reset and a maintenance phase, so your results keep going.

Getting started

From application to day one

Start your journey with Alpha Physique, from your initial application to personalised coaching and a training plan designed around your goals.

1

Apply

Tell us how you train now and what you want to change.

2

Strategy call

We find what's holding you back and recommend the right program.

3

Coach match

You're paired with a coach suited to your goals.

4

Onboarding

Baseline photos, measurements and your Alpha Shift plan.

5

Start training

Your first week underway and your first live workshop booked.

Questions

I've tried other coaches. Why would this be different?

Most programmes are built for a 20-something body. The Alpha Shift is built around your hormones, metabolism and life stage, adjusted weekly by your coach, with Rob live every week to make sure it's the right plan.

I'm postnatal or going through perimenopause. Can I still do this?

Yes, and Hormone-Matched Training is built for exactly that. Postnatal clients start once cleared by their doctor or women's health physio. We're coaches, not doctors, so we work alongside your healthcare team.

What happens when my programme ends?

You finish with a maintenance plan and the know-how to keep going. You can also continue coaching if you'd like to. [CONFIRM continuation offer]

What if I don't get results?

You're covered by The Alpha Results Guarantee. Do the work, and if you haven't seen measurable progress by the end of your programme, we keep coaching you at no extra cost until you do.

How much does it cost?

It depends on the programme that fits your goal. We go through your options and payment plans on your strategy call.

Will I work with Rob?

Your day-to-day coach is trained and mentored by Rob, and you'll see Rob live every week in the workshops. 1:1 coaching with Rob is available for competition prep.

Your effort deserves results

You've already proven you'll do the work. Apply in a few minutes, and if we're a fit, we'll show you exactly what The Alpha Shift looks like for your body.