Tailor-made Training & Nutrition Plan, designed specifically for your goals.

Coaches Rob & Jacinta will guide and support you every step of the way.

Access to an exclusive hub for education & support, ensuring sustained change.

Unmatched accountability and support for a superior progression experience.

The 8 Week New Year Ultimate Challenge

Welcome to The Alpha Physique Challenge, where we transform lives through a holistic approach to fitness and wellbeing. Our core philosophy is centred around creating sustainable habits, empowering you to achieve lasting change both physically and mentally.

The Alpha Physique Challenge is not your typical fitness program. We understand that every individual is unique, with specific goals and needs. That's why we tailor our training and nutrition plans to fit you perfectly, ensuring you get the most out of every workout and meal.

Meet Coaches Rob & Jacinta, the passionate minds behind the Alpha Physique Challenge. With over a decade of experience and a track record of over 1000+ successful transformations, they are dedicated to guiding and supporting you every step of the way. Their commitment to your success is unmatched, making sure you have all the tools and motivation needed to reach your goals.

SIGNUP TODAY & JOIN HUNDREDS WHO CHANGED THEIR LIVES FOREVER!

VALUE $277.95

NOW ONLY $250.15

  • TAKE THE QUIZ BELOW

    AND CHOOSE YOUR PERFECT PROGRAM

  • The Bikini Shred Program

    This program is ideal for women of all fitness levels who are committed to transforming their body. Using our advanced exercise selection methods and specific nutrition protocols, this program offers you the guidance to truly sculpt a lean hourglass bikini physique while also feeling strong. .

    The Level Up Male Program

    This program caters to men who are determined to set the tone for 2025 & achieve their ideal physique. Whether you're an experienced gym-goer or a beginner ready to take your fitness to the next level, this program provides the tools and support to help you get your dream aesthetics.

    Tone on The Go Program [Male & Female]

    Ideal for both men and women, the Tone on the Go Program is perfect for anyone who struggles to find time for the gym. Whether you’re a travelling professional, a parent juggling multiple responsibilities, or just someone who needs a more adaptable approach to staying fit, this program empowers you to achieve your health and fitness goals without compromising your time.

FIND THE PERFECT CHALLENGE PROGRAM FOR YOU

Get ready to shatter your limits with #TheAlphaWay Challenge!

Introducing The Alpha Way Challenge

This isn't about starving yourself or endless cardio. This challenge is about embracing balance, variety, and enjoyment in exercise. It's about sustainable habits that lead to a healthier, happier you.

Let's reconnect with yourself and build a healthier relationship with food, exercise, and self-care for a lasting transformation.We've crafted this challenge to provide the support you need to achieve your health, wellness, and weight loss goals.

We offer a holistic approach to lasting change.

SIGNUP TODAY & JOIN HUNDREDS WHO CHANGED THEIR LIVES FOREVER!

VALUE $277.95

NOW ONLY $250.15

JOIN NOW
  • Our personalised approach ensures that every aspect of your training and nutrition is tailored to meet your specific needs. Whether you're aiming to lose weight, gain muscle, or simply improve your overall health, we've got you covered.

  • Enjoy the benefits of a plan designed just for you. Say goodbye to generic workouts and diets that don't work. With our customised plans, you'll experience faster results, greater motivation, and a more enjoyable fitness journey.

  • With over 10 years of successful challenges and more than 1000 transformations, our track record speaks for itself. Men and women from all walks of life have achieved their fitness goals with our expert guidance and support.

Witness the undeniable results of the Alpha Physique Training System

Tried-and-true methods that have been proven to deliver remarkable results

Experience a taste of our premium training plans and get ready to explore the new limits you can reach in the gym.

A complete fitness program that integrates strength training, cardio, flexibility, and recovery. This holistic approach ensures you're not just working out smarter, but also safer.

Fuel your body the right way with comprehensive nutrition guidance

Fuel your body the right way with our comprehensive nutrition guides. Eating healthy doesn't have to be restrictive or boring. We want you to enjoy the foods you have in a balanced & nutritious  way.

Discover the bullet-proof secrets to mindful eating and develop a healthier relationship with food. It's not just about what you eat, but also how and when you eat.

Eliminate yo-yo dieting and embrace sustainable eating habits that will keep you feeling satisfied and energized. This isn't a band-aid fix, but creating a permanent lifestyle change.

Join a community of like-minded challengers committed to transformation

Join a community of challengers who, like you, are committed to transforming their lives through fitness. Celebrate your victories, share your challenges, and keep each other motivated throughout the journey.

Weekly live Q&A sessions with me to get your questions answered, gain insights into your progress, and receive invaluable  guidance from our coaches to keep you on track.

Access a wealth of resources, tips, and support in our exclusive members-only Facebook community. This is a safe space where you can share your experiences and learn from others.

10k + CHALLENGERS Here's why they love it

Gem

My greatest achievement during this challenge has undoubtedly been transforming my physique and discovering an even deeper passion for fitness. It’s incredible to see what can be accomplished in just eight weeks. Each week, witnessing my progress has fueled my excitement for the upcoming challenges. I couldn’t be happier with what I’ve achieved so far on this journey.

Abby

This is a great challenge for those who have been in the fitness industry for a while and are looking for some extra knowledge. I’ve picked up valuable pointers myself. The support throughout was excellent—it never felt pressuring. The regular check-ins were very motivating, providing just the right amount of encouragement to keep us on track.

Lisa

Being my third challenge now and losing a total of 12kgs to date. The mindset and the accountability I have gained with still having a social life has been the most rewarding and greatest achievement. I love this challenge and every thing I have learnt over the last 3. The coaches are extremely supportive and the guidance you are getting is unbeatable.

Sarah J

I couldn't have achieved my goals without the constant support and motivation from Rob & Jacinta. They were always there to guide me and hold me accountable.

Mark T

The regular check-ins and personalized feedback kept me on track and focused. The support from the coaches was truly unmatched.

Emma L

Rob & Jacinta's accountability measures made all the difference for me. Their dedication to my success was evident every step of the way.

Sam

6kg down and consistency with training Before this challenge I stopped prioritising training. Constantly put it after work before the challenge and missed a lot of sessions. I’ve now incorporated training into my work schedule and made it a non negotiable task. I always great results from this challenge and I wouldn’t use anyone else

Amy

If your looking for a reset or to challenge yourself I would highly recommend one of the best things I’ve done for myself this year physically & mentally

SIGNUP TODAY & JOIN HUNDREDS WHO CHANGED THEIR LIVES FOREVER!

VALUE $277.95

NOW ONLY $250.15

SPECIAL BONUS

$500 Cash Prize for the Top Challenger

Plus, exciting new runner-up prizes!
Get ready to be motivated and engaged with our new weekly points system, packed with cash prizes and giveaways. Every lesson is a step closer to your Total Body Transformation.
Are you up for the challenge?

SIGNUP TODAY & JOIN HUNDREDS WHO CHANGED THEIR LIVES FOREVER!

VALUE $277.95

NOW ONLY $250.15

JOIN NOW

Limited-Time Offer to Work Directly with Expert Coaches

Imagine having the undivided attention of Coaches Rob & Jacinta, guiding you through every step of your transformation journey. For a limited time, you can seize this rare opportunity to experience premium 1:1 coaching at an unbeatable price. Don't miss your chance to benefit from their 10+ years of experience and countless success stories.

Meet Our Coaches

ROBERT JESSEN

Founder & Head Coach

Jacinta Greaves

Transformation Coach

FAQs

Q1: WHO IS THE ALPHA CHALLENGE FOR?

Anyone and Everyone who aspires to want to progress their Physique and Mindset! We want challengers who are just as passionate to grow and create their vision for their health & fitness!

Q2. WHY WOULD YOU DO THE CHALLENGE?

Because it's so much more than just training & nutrition, we are a community! Be a part of the growth that is ALPHA!
You will take away not just weeks' worth of knowledge, but combined with your two alpha coaches - years' worth of knowledge and education to make you excel in all of your expectations!

Q3. HOW IS THE CHALLENGE DELIVERED?

Our challenge is programmed & structured all through one amazing app so you have all your information in one place! Alongside a content portal specially for our challengers with weekly educational tips, education and so much more! Our aim is to make everything easily accessible to everyone! (Even if you aren’t very tech savvy!)

Q4. WHAT IS THE LIKELY GOAL YOU WOULD ACHIEVE BY DOING THE CHALLENGE?

Whether your goal is to build muscle, shred down or build exceptional knowledge around your Body & Mind. We will ensure that your goals become a reality. Our communication with you will allow us to change & adapt your programs at the four-week mark of our challenge, to ensure progression continues throughout the 8 weeks!

Q5: HOW OFTEN IS THE CHALLENGE RUN?

We like to continuously level up our challenges, create more content and provide more every time. For this reason our challenges 4-5 times per year! This allows us to truly dedicate the time necessary to ensure we provide beyond what any other challenge out there offers!

Q6: WHY WOULD YOU RECOMMEND THIS CHALLENGE?

You are realistically getting Two coaches - with years of knowledge, qualifications and expertise for such an unbeatable cost! It allows you to really dedicate the time you deserve to put your goals first. We are both here to support you in every day to ensure your actions align with your goals! This is a team effort to get you to where you want to be!
We want you to succeed, grow and become the ALPHA in your own life!