1000+ Athletes Put on Stage

Are you ready to build a winning mindset, build an undeniable physique, and step onto the stage with unstoppable confidence? Team Alpha is where champions are made. With a proven track record, gold-standard methods, and personalised coaching tailored to your journey, this is your chance to achieve the results you’ve always envisioned.

1 x Champion Title

Are you ready to build a winning mindset, build an undeniable physique, and step onto the stage with unstoppable confidence? Team Alpha is where champions are made. With a proven track record, gold-standard methods, and personalised coaching tailored to your journey, this is your chance to achieve the results you’ve always envisioned.

10+ PRO Wins

Are you ready to build a winning mindset, build an undeniable physique, and step onto the stage with unstoppable confidence? Team Alpha is where champions are made. With a proven track record, gold-standard methods, and personalised coaching tailored to your journey, this is your chance to achieve the results you’ve always envisioned.

100+ Athlete Placing

Are you ready to build a winning mindset, build an undeniable physique, and step onto the stage with unstoppable confidence? Team Alpha is where champions are made. With a proven track record, gold-standard methods, and personalised coaching tailored to your journey, this is your chance to achieve the results you’ve always envisioned.

WBFF Nominated Coach of the Year 2023

Are you ready to build a winning mindset, build an undeniable physique, and step onto the stage with unstoppable confidence? Team Alpha is where champions are made. With a proven track record, gold-standard methods, and personalised coaching tailored to your journey, this is your chance to achieve the results you’ve always envisioned.

WHY CHOOSE TEAM ALPHA?

Founder & Head Coach

We don’t just prepare athletes – we create champions. With over 7 pro wins, 2nd place world champion accolades, 1 crown title, and hundreds of overall placings, Team Alpha is the pinnacle of elite competition prep.

Our approach is highly customised, passionately supportive, and backed by years of expertise. Whether you’re just starting your comp journey or striving for your next title, we’ll guide you every step of the way to make sure you deliver your BEST package on stage.

Join now

BUILD. SHINE. WIN.

REAL RESULTS, REAL ATHLETES

It's not just about the physical transformation. Here’s what some of our athletes have to say:

I came to Rob with a 20-year dream of competing. I chose him for his incredible transformations, but quickly realized it’s his professionalism, attention to detail, and genuine care that truly set him apart. Rob’s belief in me from day one motivated me to push harder and achieve more than I thought possible."

- Priscille. V

"I completed my first FMG prep and competition with Rob. I couldn’t have asked for a better coach for my first body building experience. He was very supportive, extremely knowledgeable and helped me achieve a stage condition physique I didn’t think possible for me and a top 10 placing!I’m so thankful to have Rob as my coach and in my corner. "

- Bianca H

"Since being with Rob coming up to almost a year and a half now, his helped me in ways where I’ve discovered my fullest potential and realised who the f*k I really am. Forever thankful of having you not only as coach Rob who’s helped me transform my body, but also as coach Rob who’s helped me grow stronger physically and mentally"

- Bree A

"Working with Rob was the best decision I have ever made. He's not just a coach but a mentor too. I have finally learnt and know my body for the first time ever. His knowledge is unmatched."

- Aila G

It’s More Than a Prep – It’s Reaching Your Full Potential

When you join Team Alpha, you’re not simply signing up for a plan. You’re becoming a part of a competitive family that’s driven by results, teamwork, and a relentless pursuit of excellence.

We’ve helped athletes break barriers across FMG, WBFF, IFBB, ICN, ANB, and other federations with tailored coaching for every division.

This isn’t just prep. This is your path to your full potential.

WHAT SETS US APART?

FULLY PERSONALISED COMPETITION PREP

Your competition prep is fully personalised to fit your physique, goals, lifestyle, and division criteria. Tailored training, nutrition, and peak week plans ensure results while keeping the process enjoyable. With prep times typically ranging from 18 to 24 weeks, your timeline is customized to get you stage-ready.

POST-SHOW SUPPORT THAT GOES BEYOND THE STAGE

The journey doesn’t end when the lights go down. We know how critical it is to transition smoothly after your show. With expert guidance, you’ll avoid the post-show blues and successfully reverse diet, recalibrate your training, and set yourself up for an optimal improvement season or your next big event

FOCUSED IMPROVEMENT SEASON PLANNING

We don’t just push you onto the stage and call it a day. We’ll assess every detail post-show to identify areas of improvement so you can deliver an even better package next time. Your coach will guide you through targeted training, nutrition, and mindset strategies to take your physique to the next level.

Meet Your Dedicated Prep Coach

Robert Jessen

7+ professional wins 🔥 2nd place World Champion 🔥1 Crown Title 💯 100s of overall placings

With over a decade of experience coaching competitive athletes, Rob Jessen has built a reputation as one of the most knowledgeable and results-driven prep coaches in the industry.

With Rob in your corner, you’ll have a coach who’s not only incredibly skilled but also relentlessly dedicated to YOUR success.

  • TAILORED TRAINING PROGRAMS

    Our detailed, results-driven plans are crafted specifically for you, adjusted every four weeks to reflect your progress, and designed to fit seamlessly with your schedule, available equipment, and any injuries you may have. These tried, tested, and proven strategies have already brought success to hundreds of athletes.

  • CUSTOMISED MEAL PLANS OR MACRO TARGETS

    You can choose between a structured meal plan with macros outlined or a flexible macro-based approach, each tailored to your goals, preferences, and lifestyle—because sustainability is key. Regular adjustments ensure you continue progressing while enjoying the process.

  • WEEKLY CHECK-INS WITH PERSONALISED FEEDBACK

    Stay on track with detailed weekly check-ins, including a professional analysis of your progress, photos, and biofeedback. Each check-in is delivered via video format from Rob, providing clear, thorough, and actionable insights every week.

  • Peak Week Precision

    Master the art of peaking with our step-by-step protocols to ensure you’re stage-ready on competition day. Every element is fine-tuned to bring out your best physique when it matters most.

  • Post-Show Recovery Reinvented

    The post-show blues? Not here. Our coaching extends beyond the stage to guide you through reverse dieting, metabolic recovery, and mindset support. You’ll leave the show feeling empowered, not depleted, with a clear roadmap for your next steps – whether it’s improvement season or prepping for another title.

  • EFFICIENT IMPROVEMENT SEASON PLANS

    Not just about competing? We’ve got you covered during your improvement phases too. Together, we’ll analyse your physique, identify areas to enhance, and implement strategic changes to ensure your next competition package is unbeatable.

READY TO START YOUR JOURNEY?

Your dream physique and ultimate stage moment are closer than you think – and it all starts with the right coach and team behind you.

At Team Alpha, we believe in your potential and are committed to helping you shine in ways you never thought possible. Whether your goal is to win your first competition, achieve a pro card, or dominate the international stage, we’ll be there to make it happen.

join now

LIMITED SPOTS AVAILABLE

To ensure every athlete gets the attention they deserve, we limit the number of clients we work with at any given time. Don’t wait – Apply to work with team Alpha, and let’s start turning your vision into a reality.

  • SUBMIT YOUR APPLICATION

  • BOOK A CALL

  • ONBOARD INTO TEAM ALPHA

FURTHER RESOURCES

PRE PREP PHASE GUIDE

This isn’t just theory.It’s a step-by-step guide to mastering the pre-prep phase so you can dominate your prep phase with:

✅ Confidence—You’ll KNOW you’re ready.

✅ Control—You’ll have the tools to manage every variable.From nutrition, training, and habits to mindset and environment, this ebook will give you the KNOWLEDGE and TOOLS you need to WIN.

This eBook is your first step in becoming the athlete you KNOW you’re capable of being.

FREE DOWNLOAD

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FAQs

Q1. How long is the competition prep phase?

Contest prep duration is unique to each individual & something that is predetermined in the initial consultation stages. Prep time is meticulously calculated based on numerous variables, with a few additional weeks then added on top of this number to ensure the impeccable condition is achieved & that Team Alpha athletes are coming into their respective shows ahead of time.

Q2. What are your reverse diet procedures?

Another very individualized procedure, however for the most part, we like to make use of a ‘Recovery Diet’ strategy, as opposed to a reverse. A recovery diet takes you back to maintenance calories, with the intent of establishing improved health markers & a homeostatic state the soonest. This typically has a far greater success rate for adherence & general well-being post-contest as well.

Q3. Do you provide meal plans or macro’s?

Both. Athletes do have the choice of receiving just macronutrient targets if they are competent with this approach, or a meal plan that does disclose macronutrient targets. Regardless of which method you choose, your coach will accommodate this & work with you & educate you along the way.

Q4. Will you be there on show day?

9 times out of 10, yes, if life permits. There are very few instances where attendance isn’t possible, but we do always aim to be at athlete's shows.